Constant Contact vs Brevo: 2026 Small Business Email Comparison
Constant Contact ($12+/mo) vs Brevo ($9/mo). Automation depth, cancellation friction, and 72% Gmail deliverability compared.
EmailTool™ Score
How we scoreComposite score based on features, pricing, deliverability, and reported friction severity.
Cost Calculator
Estimated monthly cost based on your contact list size.
Constant Contact
$42/mo
Brevo
Free/mo
Brevo saves you ~$42/mo at 5,000 contacts.
Estimates based on published starting prices with proportional contact scaling. Actual pricing varies by plan tier and billing cycle. Check vendor sites for exact quotes.
Feature Comparison
| Feature | Constant Contact | Brevo | Edge |
|---|---|---|---|
| Starting price | $12/mo Lite | $9/mo Starter | Brevo |
| Free tier | None | 300 emails/day forever | Brevo |
| Price at 10K subs | ~$95/mo Lite | ~$35/mo | Brevo |
| Cancellation path | Phone-only — no web cancellation | Self-serve web cancellation | Brevo |
| Automation builder depth | Limited branching/conditional logic | Multi-step with conditional logic | Brevo |
| Gmail inbox placement | Industry-average ~90% | 72% (67.7% all-time low) | Constant |
| Auto-suspension risk | Standard review | 0.2% complaint rate = suspension | Constant |
| Template design | Outdated per reviewers | Modern + drag-and-drop | Brevo |
| Copy-paste behavior | Random font size/color changes | Stable formatting | Brevo |
| SMS + WhatsApp included | No | Yes (separate credits) | Brevo |
| X/Twitter social integration | None — manual posting | Native social scheduling | Brevo |
Real Friction Points
Manually researched issues reported by actual users. Not AI-generated.
Constant Contact
Constant Contact runs nearly 2× the cost of alternative platforms at scale — the Lite plan at 10K and 50K subscribers beats MailerLite's highest tier on price per emailtooltester comparison. Cancellation is phone-only; you literally cannot end your subscription through the web interface and have to call customer service per emailtooltester and sitejabber. Automation offers limited branching and conditional logic, templates are design-dated, copy-paste randomly changes font size/color, and there's no X/Twitter integration — social posts must be published manually.
Brevo
Brevo's Gmail inbox placement sits at just 72%, and June 2023 marked an all-time low of 67.7% overall deliverability per Encharge.io and emailtooltester tracking. Brevo auto-suspends accounts when complaint rates exceed 0.2% — Capterra reviewers report campaigns suspended even while maintaining 25-41% open rates. The free plan is capped at just 300 emails/day (too tight for most active lists), and Trustpilot complaints consistently describe 2-3 day support ticket delays with a meaningful share never getting a response at all.
The Verdict
Choose Brevo almost any time a small business is comparing these two head-to-head — it's cheaper, has a free tier, better automations, SMS support, and no phone-cancellation trap. Choose Constant Contact only if Gmail inbox placement is the top priority and you're willing to pay ~2× more for it; otherwise the feature and pricing gap keeps widening.
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